The promotional film “The Majestic Adventures of Ofelia de Souza” won the Grand Prix and the first place in the “Tourism Products – MICE” category at the Japan World’s Tourism Film Festival (JWTFF).
This year, the competition had a significant number of entries, with 1733 videos submitted from over one hundred countries. Twenty-two films were awarded, being Ofélia de Souza’s promotional film one of the big winners.
The awards ceremony of the 4th edition of this festival took place, on March 16 and 17, on Yoron Island, Japan, and marked the beginning of the 2022 CIFFT Circuit, in which Turismo do Porto e Norte de Portugal is competing with several films.
Released in October last year, the film produced by Kobu Agency stars Ofélia de Souza, an experienced 72-year-old event planner and epicure who, alongside her personal assistants Ofelier and Ofeliette, shares tips and secrets for choosing and enjoying Porto and the North of Portugal, one of the best business tourism destinations in the world.
All the character’s interactions and costumes refer to products and spaces that reflect the design, culture, industry and fashion of the region, in a film that aims to show that the destination has what is needed for organising major events.
This campaign, which will continue in 2022, reinforces the commitment to position the region as a leading destination in the Meeting Industry.