Study by the OnStrategy Consulting firm.
The OnStrategy consultancy has announced the most reputed brands in the country and the Serralves Foundation was ranked first in the "Arts & Culture" category.
The multidisciplinary consulting firm, through a study of Emotional Reputation and Relevance, the REP SCORE, audited more than 2000 brands that were previously, spontaneously identified by more than 50,000 citizens in almost 70 industries/categories. More than 50 attributes of each brand were analysed in terms of visibility, relevance, consideration, credibility, admiration, preference, recommendation, quality of products and services, innovation, citizenship, environment, work environment, management, leadership and financial health, in a study that demonstrates the Emotional Reputation and Relevance of brands in the Portuguese territory. Serralves, in its category, was considered the brand with the best reputation in Portugal.