The Majestic Adventures of Ofelia de Souza, a promotional film by Turismo do Porto e Norte de Portugal, was awarded at the World's Tourism Film Awards, in Valencia.
The promotional film by Turismo do Porto e Norte «The Majestic Adventures of Ofelia de Souza», for the Meeting & Industry segment, won the title of World's Best Tourism Film, in the "Tourism Products" category, promoted by the International Committee of Tourism Film Festivals (CIFFT). “It is the corollary of an incredible job of positioning the region, which enabled us to raise our profile and positioning. It is an honour to win an award that has never been won by Portugal”, explains president Luís Pedro Martins.
The ceremony of the 34th edition of the World's Tourism Film Awards took place on November 24th, in Valencia (Spain), where the winners of the categories “Cities”, “Regions”, “Countries”, “Services” and “Tourism Products” got their awards. With the best score among all the categories in the competition, “The Majestic Adventures of Ofelia de Souza” came in first place in this ranking thanks to the points earned following the awards received in the ten festivals that make up the CIFFT’s world circuit. A circuit where it competed with 34 other foreign promotional films, in the “Tourism Products” category.
Luís Pedro Martins, president of Turismo do Porto e Norte de Portugal, who attended the event to receive the award, asserts that “the awards won by the film 'Ofélia de Souza' prove the effort made on a very disruptive, creative, original and somewhat risky communication in the Business Tourism segment, in which the region has a very high potential either for the quality of the existing venues here, or for the existing offer in the social aspect in the pre and post-events”.
Premiered in October 2021, the film, just over three minutes long, has as its main star Ofelia de Souza, an experienced and flamboyant 72-year-old event planner and epicurean, who faithfully accompanied by her assistants (“Ofelier” and “Ofeliette”), shares tips and for choosing and enjoying one of the best business tourism destinations in the world.
Success was almost immediate. It all started in March at the Japan World’s Tourism Film Festival, where the film won the festival’s Grand Prix and first place in the “Tourism Products” category. This was followed by victories at the New York Festivals TV & Film Awards, in April, where it won the Gold Trophy, in the “Corporate Image – Tourism” category, and in Cape Town, at the International Tourism Film Festival Africa, in May, where it received the Grand Prix in the category “Tourism International” and the Gold Award in “Tourism Products”.
In September, the film was one of the winners of the Terres Travel Festival, in Barcelona, having received the Gold Award in the category “Tourism Products - MICE”, and, in October, it was awarded at the Zagreb TourFilm Festival, Cannes Corporate Media & TV Awards and ART&TUR - International Tourism Film Festival.
In Zagreb, the film took home the award for “Best Event Film”; in Cannes the Gold Trophy in the “Tourism Products” category; and, finally, in Ourém, it was the most awarded of the festival, having won the Grand Prix in the national and international competition, the “Best Promotional Film ART&TUR 2022” award and first place in the “MICE' category, also in the national and international competition.
Finally, at Amorgos Tourism Film Festival, the Greek festival that closed the CIFFT circuit, the promotional film of Turismo do Porto e Norte also won the second award in the “Tourism Products” category.