This time, what happened in Vegas didn't stay in Vegas. On the contrary, it reached the whole world. Porto and North of Portugal Tourism Board’s humorous campaign to promote business travel - "The Majestic Adventures of Ofelia de Souza" - won in five categories at the Vegas Movie Awards.
The main character of the video is a 72-year-old experienced and extravagant event planner and epicurean who wants her business trip not to make her “die of boredom” or just be a “huge back pain”.
The campaign was recognised in a handful of categories: Award of Prestige for Best Costume Design and Award of Excellence for Best Advertising Film, Best First-Time Director, Best First-Time Producer and Best First-Time Screenwriter.
The president of Porto and North of Portugal Tourism Board’s acknowledges, in a statement, the importance of this honour, “even more so in a festival that takes place in an important tourist market for the destination of Porto and the North of Portugal”.
For Luís Pedro Martins, the different awards represent “a huge proof that we are on the right track”. The president of the organisation highlights the role of the partners, who "have been tireless in the region's recovery, something that also contributed to Porto and the North of Portugal closing again the first ten months of 2021 in first place in the national ranking in number of guests".